Know who fits
Define your ideal customer profile using evidence from your business.
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Free PDF · Finding customers
Find better-fit customers.
The Intelligent ICP
Learn who is a good fit, when they may be ready to buy, and how AI can help you focus your time and marketing budget.
Download free PDF26 pages · 6.2 MB · No signup required
Read online (PDF, new tab)What you can put to work
For owners and teams who want to stop chasing the wrong customers.
Spot the right moment
Separate a good-fit customer from one who is ready to act.
Test and reassess
Track results and refine your approach instead of guessing.
A look inside.
Actual pages from the guide. Open a preview to read it at full size.
Enlarge page 23 (new tab)Define your best-fit customer
A fillable worksheet for your offer, customer outcomes, evidence of fit, exclusions, buying signals, and success measure.
Enlarge page 24 (new tab)Plan a test you can measure
A fillable worksheet to choose a comparison, metric, cost, safeguards, owner, and checkpoint before testing an idea.
ICP means ideal customer profile. Download and open the PDF in a PDF reader to fill in the worksheets and save your own copy.
From an idea to a first project
Found an idea worth trying?
Bring one useful idea from the guides. We’ll explore how it could work with your team and systems.
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- Agree a next step
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Learning is free. Working with TAG is optional.
Explore the free assessment90-second Opportunity Finder · A starting point, not a full audit.