Know who fits
Define your ideal customer profile using evidence from your business.
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Enlarge page 24 (new tab)Found an idea
Free PDF · Finding customers
Find better-fit customers.
The Intelligent ICP
Learn who is a good fit, when they may be ready to buy, and how AI can help you focus your time and marketing budget.
Download free PDF26 pages · 6.2 MB · No signup required
Read online (PDF, new tab)What you can put to work
For owners and teams who want to stop chasing the wrong customers.
Spot the right moment
Separate a good-fit customer from one who is ready to act.
Test and reassess
Track results and refine your approach instead of guessing.
A look inside.
Actual pages from the guide. Open a preview to read it at full size.
Enlarge page 23 (new tab)Define your best-fit customer
A fillable worksheet for your offer, customer outcomes, evidence of fit, exclusions, buying signals, and success measure.
Enlarge page 24 (new tab)Plan a test you can measure
A fillable worksheet to choose a comparison, metric, cost, safeguards, owner, and checkpoint before testing an idea.
ICP means ideal customer profile. Download and open the PDF in a PDF reader to fill in the worksheets and save your own copy.
Found an idea
worth trying?
Use the guides on your own. If you want help, TAG can assess the idea, connect your tools, and build it around your business.
Talk through your idea Call TAG · +1 (839) 888-2424Learning is free. Working with TAG is optional.